“We strive for excellence in all that we do, this means that we must say no to anything that would divert us from this cause”

the quality of being outstanding or extremely good: awards for excellencea centre of academic excellence.[count noun] archaic an outstanding feature or quality.

ORIGIN: late Middle English: from Latin excellentia, from the verb excellere‘surpass’


“We are honest, trustworthy and we use data to represent the truth and leading measures to predict likely outcomes”

The quality or state of being true: he had to accept the truth of her accusation.

  • (also the truth) that which is true or in accordance with fact or reality: tell me the truth | she found out the truth about him.
  • [count noun] a fact or belief that is accepted as true: the emergence of scientific truths | the fundamental truths about mankind

ORIGIN: Old English trīewth, trēowth‘faithfulness, constancy’(see true,-th2).


“We are eager to learn new things, take on challenges and experiment to find alternatives”

1 eagerto know or learnsomething: I began to be curious about the whereabouts of the bride and groomshe was curious to knowwhat had happened.

• expressing curiosity: a curious stare.

strange; unusuala curious sensation overwhelmed her.

ORIGIN: Middle English: from Old French curios, from Latin curiosus ‘careful’, from cura ‘care’


“We collaborate and cross pollinate, share our thoughts and feelings, we know when to admit when we’re wrong and have the courage to change”

the ability to understand and share the feelings of another.

ORIGIN: early 20th century: from Greek empatheia(from em- ‘in’ + pathos ‘feeling’)

N.B. People often confuse the words empathyand sympathyEmpathy means ‘the ability to understand and share the feelings of another’ (as in both authors have the skill to make you feel empathy with their heroines), whereas sympathy means ‘feelings of pity and sorrow for someone else’s misfortune’ (as in they had great sympathy for the flood victims).


“We always do the right thing, buy ALL our clients and stake-holders”

  1. the quality of being honest and having strong moral principles: a gentleman of complete integrity.
  2. the state of being whole and undivided: upholding territorial integrity and national sovereignt
  • The condition of being unified or sound in construction: the structural integrity of the novel.
  • nternal consistency or lack of corruption in electronic data: [as modifier] : integrity checking.

ORIGIN: late Middle English (in integrity (sense 2) ): from French intégrité or Latin integritas, from integer ‘intact’ (see integer). Compare with entirety, integral, and integrate.